As some of you may know from following me on social media, I went through the rebranding process quite fast from Yoga With Bow to Morning Marjolaine. From first seed of an idea to full rebrand, it actually happened in less than 3 months.
It all started during a discussion with my marketer, where she told me that my website was kind of a catastrophe (don’t worry, I know her well). There was no heat mapping, some pages were leading to Neverland, links were broken, SEO was not optimized,
The website I had built myself and spent hours/ weeks working on was not supporting my vision to grow into a meaningful media company.
You see, even though it looked pretty and worked, I needed to level up. I immediately contacted the best designer I know in my field and asked her for help.
I had a strong feeling I had to listen to that advice. I was ready to listen. I didn’t dwell on the hours of work I had put into it and the numerous times I almost threw my laptop out the window over some lost code.
Rather, I took a confident step forward, with a big desire to make it happen.
After more thoughts, I walked up to my boyfriend one morning and said: I need to kill Yoga with Bow. The brand was resonating with me less and less because I had not been intentional in the process of choosing and establishing it. To be honest, I actually didn’t know much about branding at all when I chose the name and I picked the name and the domain in less than an hour on a cozy Saturday.
You can read the full story on my old website.
Now I was finally ready to expand, share my creativity, my art, my confident voice and my desire for more joy & purpose. I was finally ready to put my name upfront, but also build a global community of morning darlings.
Rebranding is an art that has many layers. I will do a lot of articles on the topic, but in the meanwhile, I came up with a list of 10 lessons I learned from rebranding, that are valid for any brand trying to establish their voice. Maybe this will inspire you to take a step back and see if your brand really lives up to your vision or even get started with your own project.
- Don’t skip the steps straight to a logo. You want a brand that makes sense on all digital spaces and has a strong identity on its own.
- Outsource as soon as you can and unite strengths with people that understand your vision.
- Think and look around for inspiration and to find a look and feel that aligns with what you want to communicate. Use Pinterest to track your favorites.
- Get yourself out there even though your brand isn’t ready yet. Allow your brand to grow with time. I am so grateful that YWB
happened,because it did lead me here.
- Don’t be scared to take risks and make bold moves that are new on the market.
- Educate yourself every single day.
- Practice vision setting and paint your brand in a picture.
- Complete ideal client and brand identity profiles and take your time to understand who you are speaking to.
- Learn to start over. Don’t hold onto ideas just because you spent time on it.
- Make it yours. Enjoy the freedom to create and avoid getting stuck in your own limiting beliefs.