Why You Need a Vision for Your Business

I’m going to level with you; I’m blind as a bat. OK, maybe I’m not entirely blind, but I’ve been wearing glasses since age five. I’m nearsighted, which means I can’t see far distances without help and it’s annoying. I bought contact lenses, so I’m not chained to my glasses anymore.

Early on, I asked my eye doctor if I should get Lasik surgery. Lasik is a procedure to correct vision, particularly severe near-sightedness like mine. He suggested I wait, as most people lose their near-vision after 40 and need reading glasses. If I didn’t choose to get Lasik, my near vision would still work fine. So I opted out of the surgery, and sure enough, my near vision is perfect. I still read in bed after I take my contacts out.

I researched vision quite a bit when thinking about Lasik. I learned how the eyes work and how our vision operates. When you look out and up, your eyes diverge. When reading or examining a close object, your eyes converge.

The bottom line is you can’t do both at once. Some people have convergence disability. Since their eyes can’t converge, the disability makes it hard to take notes. Once their eyes leave the page they are writing on to look up at a blackboard, they lose their place.

What does that mean for your business?

You have to look up and out to see where you are going.

I had a friend who used to read books while she was driving. Your eyes can’t quickly diverge to the road if you’re reading a novel! (Don’t text and drive, please!) If you don’t know where your business is going, if your eyes are always examining teeny-tiny details, you won’t ever move to your next significant level.

No one ever moved up without a vision. You need a vision for yourself and your business. If your eyes are single focus on your computer, you’ll miss the full, wide expansive world of your business.

Here are some ways to start looking out and forward with your business:

1. Start a vision board – one for your life-goals and one for business goals

Do you love your clients, or do you want one particular type of client? Maybe you dream of working with someone specific in your friend’s list on Facebook? Print out their photos and put those faces on your board.

Think of the future of your business, then pick photos representing each factor. Do you have a dream for the future of your business? Would you like to start a retreat, or possibly a foundation? Put your favorite slogan or mission statement on your board along with your income goals and where you see your business long-term.

Place the vision board where you see it every day.

2. Use the vision board as a map and hire a guide

If you were in uncharted territory, you’d want a guide so you don’t get lost. You’d need someone to show you the treacherous areas to avoid and keep you on the path to your goal. The best way to reach your vision is to hire someone to help you get there, possibly someone who has been there before; someone who can help you avoid big mistakes on the road to success; someone who can speed up your vision to go from vision board to reality, quickly and easily.

Your guide is a coach. And the sooner you hire one, the sooner your dreams can become a reality. Business coaches help you with every aspect of your business by showing you the right tactics explicitly geared for your success. Mindset coaches help you understand the power of your subconscious and how it can be harnessed to help you achieve your dreams.

3. Make  S.M.A.R.T. goals to achieve your dreams

A SMART goal is an acronym for specific, measurable, achievable, relevant and timely. Your goal needs to be specific and measurable, so you can tell if you’ve reached it or not.

Your goal also needs to be achievable. So if you want Oprah’s career, you probably won’t go from complete unknown to your own network in three to six months! Perhaps smaller goals like a podcast, writing a book or getting a YouTube channel going might be in order.

Is your goal relevant to your long term vision? Does it get you closer to your dreams? Set your short-term goals to align with your far vision.

Is your goal timely? Is it open-ended or will you know when the date arrives? Make sure your goals are like tickets for an airline trip; know your destination, and the exact day you’ll reach your destination.

To make your business vision into a reality, make sure you are looking in the right places. A bigger dream and goal keeps you going when you’d rather give up. Goals and action steps are the key to your long-term success.

Please, though, for the rest of us, read your latest, greatest novel in the passenger seat and let someone else do the driving.

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